BTS’s “Boy With Luv” hits 74.6 million views in its first 24 hours; breaks YouTube record for most views in a day

• “Boy With Luv” is the fastest music video to reach 100M views
• The updated top 10 video debuts in Youtube has been released; 7 of them are by Kpop artists

Another day, another K-Pop record! We have new all-time records to share for BTS’s music video, “Boy With Luv,” which debuted on YouTube on April 12, 2019.

• “Boy With Luv” is the most-viewed 24-hour debut in YouTube history, earning 74.6 million views in its first 24 hours.

• It’s the fastest music video to reach 100M views, reaching the milestone in under two days.

  

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Here’s the updated list of all-time top 10 debuts—now, seven of the top 10 video debuts of all time are from K-pop artists!

1. BTS feat Halsey – Boy With Luv M/V – 74.6 million

2. BLACKPINK – ‘Kill This Love’ M/V – 56.7 million

3. Ariana Grande – thank u, next – 55.4 million

4. BTS (방탄소년단) – IDOL Official MV – 45.9 million

5. Taylor Swift – Look What You Made Me Do – 43.2 million

6. Eminem – Killshot – 38.1 million

7. BLACKPINK – ‘뚜두뚜두 (DDU-DU DDU-DU)’ M/V – 36.2 million

8. PSY – GENTLEMAN M/V – 36 million

9. BTS (방탄소년단) – FAKE LOVE Official MV – 35.9 million

10. TWICE “YES or YES” M/V – 31.4 million’

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