- ABS-CBN Network ‘It’s Showtime’ afternoon prime variety show dominated over its rival shows based on the Kantar Media survey
- It’s Showtime’s winning started from the March 1-7 gathered data
- Its newest segment ‘KapareWho’ got recognized by many netizens
ABS-CBN noontime variety show ‘It’s Showtime’ successfully gave laughter and joy to netizens, as it hit the charts by dominating over its rival shows for the first six days of March, based on its trusted nationwide TV Ratings provider, Kantar Media.
On March 01 (Friday), ‘It’s Showtime’ garnered a total audience share of 18.1 percent, making it topple its rival shows ‘Eat Bulaga,’ which gained a total average of 11 percent, and ‘Asawa Ko, Karibal Ko’ which had 14 percent viewership.
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On March 02 (Saturday), the Kapamilya variety show also won by gaining a total percentage of 19.2 audience share as against its rival shows ‘Eat Bulaga,’ which gained a total of 11.8 percent, and ‘Asawa Ko, Karibal Ko’ having a total of 12.8 percent viewership.
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On March 04 (Monday), ‘It’s Showtime’ still hit big in the TV ratings game as it gained a total average of 18.3 percent compared to its rival shows ‘Eat Bulaga,’ which gained a total of 9.8 percent while the newest series offered by its rival network, ‘Dragon Lady,’ only gained a total audience share of 9.3 percent.
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On March 05 (Tuesday), it still won with a total percentage of 16.7 viewership as against ‘Eat Bulaga,’ which gained a total of 10.6 percent, and ‘Dragon Lady’ which garnered a 10.4 percent total audience share.
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On March 06 (Wednesday), ‘It’s Showtime’ still triumphed as it made a total average of 16.7 percent while its rival shows ‘Eat Bulaga,’ gained a total of 11.1 percent, and ‘Dragon Lady’ gained at least 10.7 percent audience share.
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Lastly, on March 07 (Thursday), it still remained on top with a total percentage of 17.3 while ‘Eat Bulaga’ gained a total average of 11.9 percent, and ‘Dragon Lady’ gained a total of 11.2 percent of viewership.
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This only shows that, indeed, ABS-CBN’s afternoon variety show still gets the massive audience share in both the rural and urban areas based on Kantar Media’s survey, a reliable data and service for media measurement.
This proves that the show’s segments are very effective as it catches the attention of the netizens. One of its most awaited segment is the ‘Tawag ng Tanghalan,’ the amateur singing competition that is dubbed as “Your all-time favorite search for outstanding amateur talents.” The competition is open to Filipino contenders from Metro Manila, Luzon, Visayas, and Mindanao. A lot of talents from the segment had already been very successful and one of them is the Kid’s Edition finalists Keifer Sanchez, Mackie Empuerto, and Francis Concepcion, more known as the TNT Boys or Bigshot Trio. Another successful artist is Janine Berdin, who championed Season 2, has already made a record label song entitled ‘Biyaya.’
It also offers the ‘Miss Q and A’, where its second season ended with Mitch Montefalco Suansane as the new “Miss Q and A 2019.” Another one is the ‘Tong-Tong-Tong-Tong Papatong-Patong,’ a segment where two teams are given objects to stack up within 2 minutes and the team with the highest stack wins the game.
Currently, it added a new segment that acts as cupid and is called ‘KapareWho,’ the dating game for men and women who are in their 40’s and above. Two daily searchers known as “whomahanap” get to pick their dates from the three daily “kalawhoks.” This is very exciting that netizens surely forward to it regularly.
