- OPM or Original Pilipino Music is rising with Spotify.
- Some of the flagship playlists found within the OPM hub include Tatak Pinoy, OPM Favorites, OPM Rising and Pinoy Covers.
Original Pilipino Music (OPM) is on a rise. As of 1 January, 2019, close to 10 billion streams of OPM content has been consumed, globally. And the streams are not slowing down. The music genre not only celebrates the local Filipino culture and music, but it plays a significant role in today’s mainstream music here in the Philippines.
Spotify’s OPM Hub
Since its launch in 2015, the OPM hub has broken down barriers while simultaneously building bridges of cultural understanding by passing the mic to the most important voices in the Filipino music industry.
“It is our aim to be a platform of discovery for both artists and music lovers,” says Eve Tan, Shows & Editorial, Team Lead, Spotify Southeast Asia. “Apart from that, we also aim to uncover every layer of this rhythmic musical culture which is an important component of today’s mainstream, modern music. We are extremely excited to see this genre continue to grow and achieve milestones that many thought was not possible.”
The OPM hub, which includes everything from the latest OPM pop hits to your favorite OPM hip hop, drove the number of streams and sharing of OPM music, leading to breakthrough 2016 hits including Hiling by Mark Carpio, Dahil Sa’Yo by Iñigo Pascual, and Again by Leanne & Naara. The hub also includes multiple tiers of content featuring playlists for every moment of your day.
Some of the flagship playlists found within the OPM hub include Tatak Pinoy, OPM Favorites, OPM Rising and Pinoy Covers.
Streaming Habits
Today, with the OPM hub now an established part of the Spotify experience, Spotify users are able to stream seamlessly, allowing for local content to be celebrated.
Since 2015, more OPM content has hit the number one spot of the country’s top 50 charts here on Spotify. IV of Spades, Ben&Ben, Juan Karlos, and Moira Dela Torre are some of the artists that have been and are dominating the local charts.
Based on Spotify’s internal streaming data, Filipinos love OSTs. For example, after the film Kita Kita came out, many fans came on to Spotify to stream KZ Tandingan’s Two Less Lonely People in the World. The track peaked at number two of the Philippines Top 50 chart. The same was seen for Darren Espanto’s Dying inside To Hold You, which is an OST for the movie All Of You.
What is your favorite OPM track? Share it with us using #TatakPinoy.
