- ABS-CBN brings ‘The Hows of Us’ to MIPCOM
- MIPCOM is an annual trade event in France, where content producers, buyers, financiers, and distributors in the fields of entertainment and advertising, from all over the world, can connect, make deals, and learn future trends in the industry
ABS-CBN is bringing “The Hows of Us,” the highest-grossing Philippine film to date with gross earnings of P810 million, to the international content market, MIPCOM, in Cannes, France.
The movie stars Kathryn Bernardo and Daniel Padilla, touted as the country’s box office king and queen, as a couple who must figure out how to save their long-term relationship as each of them starts taking different paths in life.
Many film critics have noted how the movie showcased the exceptional growth of Kathryn as an actress as she portrays a woman in the middle of a critical crossroad, not just in her relationship but also in her life. They also lauded the subdued performance of Daniel, which allowed his onscreen partner to shine even more.
Also in ABS-CBN’s showcase lineup are the romance-drama series “Ngayon at Kailanman,” which is based on classic telenovela stories of star-crossed lovers from different worlds who must fight the odds to be together; “Halik,” which shows the complications and intricacies that arise when old love intertwines with the new; and “Araw Gabi,” a love story mixed with mystery and suspense that takes place on the paradise-like island of El Paraiso.
MIPCOM is an annual trade event in France, where content producers, buyers, financiers, and distributors in the fields of entertainment and advertising, from all over the world, can connect, make deals, and learn future trends in the industry.
ABS-CBN’s content, popular for their heartfelt Filipino stories, are available across other territories through ABS-CBN International Distribution, recognized in the global arena as a reliable foreign content provider. It has been a premier source of high quality Filipino programming in over 50 territories all over the world and has sold over 40,000 hours of content worldwide. Living up to this recognition, ABS-CBN International Distribution commits to add to its line-up of high-caliber programs and movies with cast and storylines that appeal to various cultures. Visit its website http://internationalsales.abs-cbn.com.
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