More Filipinos turned to ABS-CBN for news and information and values-laden stories as the TV network hit an average audience share of 45% versus GMA’s 32% in June, according to data from Kantar Media.
The Kapamilya network won in both rural and urban homes, particularly in Metro Manila with an average audience share of 43%, compared to GMA’s 29%. ABS-CBN likewise led in Total Luzon with 41% versus GMA’s 36%; in Total Visayas with 54%, compared to GMA’s 24%; and in Total Mindanao with 53%, while GMA only got 26%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
“FPJ’s Ang Probinsyano” (42.6%) held the top spot for the whole month of June, followed by “Your Face Sounds Familiar Kids” (33.6%).
Also part of the top ten are “Bagani” (32.7%), “TV Patrol” (29.9%), “MMK” (27.9%), “Home Sweetie Home” (25.6%), “Wansapanataym” (24.9%), “It’s Showtime” (Saturday) (22.6%), and “Rated K” (21.2%).
Meanwhile, ABS-CBN also led across all time blocks, particularly the primetime block as it garnered an average audience share of 48%, or 15-point lead against GMA’s 33%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The Kapamilya network also ruled the morning block (6 AM to 12 NN) with an average audience share of 39% versus GMA’s 29%; the noontime block (12 NN to 3 PM) with 47%, compared to GMA’s 31%; and the afternoon block (3 PM to 6 PM) with 44%, beating GMA’s 36%.
