- ABS-CBN wins TV ratings battle from January to December 2017
- GMA Network remains the far-second most viewed network in the Philippines
Most Filipinos tuned in to the relevant news stories and valuable lessons brought by ABS-CBN in 2017 as the network recorded an average audience share of 46% on both urban and rural homes, or a 12-point lead over GMA’s 34%, according to the full year data from Kantar Media.
ABS-CBN won in the national TV ratings across the country, particularly in Metro Manila where it garnered an average audience share of 40% versus GMA’s 29%. It also beat its rival network in Total Balance Luzon where it registered an average audience share of 48%, compared to GMA’s 36%; in Total Visayas where it got 53%, beating GMA’s 28%; and in Total Mindanao as it hit 53%, while GMA only got 31%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
Meanwhile, ABS-CBN also ruled across all time blocks from January to December 2017, particularly on primetime where it registered an average audience share of 50%, or half of the Filipino viewing population and an 18-point lead over GMA’s 32%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
ABS-CBN also led the morning block (6AM-12NN) where it recorded 39% versus GMA’s 32%; the noontime block (12NN-3PM) where it got a 45%, compared to GMA’s 36%, and the afternoon block (3PM-6PM) after it garnered 43%, beating GMA’s 38%.
