ABS-CBN remained as the country’s most preferred network not only for entertainment but also for relevant news as its news program “TV Patrol” and SONA live coverage drew more viewers in July.
This is based on data from Kantar Media, where the Kapamilya network recorded an average national audience share of 46% from both rural and urban homes or 12 points higher versus GMA’s 34%.
More viewers tuned in to the ABS-CBN’s special coverage of President Rodrigo Dutert’s second State of the Nation Address, which garnered a national TV rating of 16.6%, compared to GMA’s “SONA 2017” (7.8%).
“TV Patrol” also secured its spot as the most watched news program nationwide, bringing relevant news and information every night, with an average monthly national TV rating of 30.8%, compared to “24 Oras” that got 19.6%.
Meanwhile, “FPJ’s Ang Probinsyano” (37.3%) led the list of top programs in the country after it opened its newest chapter with Cardo (Coco Martin) as part of Special Action Force. “La Luna Sangre” (34.8%) also thrilled viewers nationwide with the transformation of Malia (Kathryn Bernard) into a man named Miyo to be able to catch the villain, Supremo. This became a trending topic online, especially as she crossed paths with Tristan (Daniel Padilla).
The vocal battle in “The Voice Teens,” where Jona Soquite of Team Sarah was declared the grand champion, was also a big hit among viewers and netizens alike, hitting 34.2% average ratings for July. “MMK’s” (31.1%) real-life stories from letter senders also continue to inspire viewers and highlight Filipino’s resilience.
“Wansapanataym” captured Pinoy kids with its values-laden tales as it scored 28.3%. A new series premiered last month starring breakout child star Awra as a superhero equipped with love and courage in “Wansapanatyam Presents: Amazing Ving.”
Bringing laughter to viewers for the whole month of July were comedy programs “Home Sweetie Home” (23.3%), which highlights the relationship of the married couple Romeo and Julie as they face challenges, and “Goin’ Bulilit” (20.7%), which showcases kids’ wit and talent in comedy.
The journey of Ivy and the intense scenes in “Wildflower” also thrilled viewers, as it hit an average monthly national TV rating of 23.9%.
Also part of the top 20 program were ABS-CBN noontime show “It’s Showtime” (Saturday) (18%), weekend legal-drama “Ipaglaban Mo” (17.8%), and Primetime Bida’s “A Love to Last” (17.5%).
Meanwhile, ABS-CBN also won across all time blocks in the month of July, particularly the primetime block (6PM-12MN), where it recorded 51%, compared to GMA’s 32%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
The Kapamilya network also won in the morning block (6AM-12NN) with 46% versus GMA’s 34%, the noontime block (12NN-3PM) with 40%, compared to GMA’s 33%, and the afternoon block (3PM-6PM) with 43%, beating GMA’s 38%.
ABS-CBN also beat GMA in other areas. More viewers tuned in to the Kapamilya network in Total Luzon with 42% versus GMA’s 37%, in Total Visayas with 55% versus GMA’s 28%, and in Total Mindanao with 55% versus GMA’s 30%.
