ABS-CBN programs that promote love for family and good values entertained more Filipinos nationwide last February.
Based on Kantar Media data covering both urban and rural homes nationwide, ABS-CBN maintained its lead over its rival network nationwide after it hit an average audience share of 44% vs. GMA’s 35% last month. Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
ABS-CBN once again ruled primetime (6PM-12MN) where it scored an average audience share of 47%, a 13-point lead compared to GMA’s 34%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
ABS-CBN also beat GMA in February in other areas. More viewers tune in to the Kapamilya network in Total Balance Luzon with an average national audience share of 45% versus GMA’s 38%; in Total Luzon with 40% vs GMA’s 37%, in Total Visayas with 52% versus GMA’s 30%; and in Total Mindanao with 53% versus GMA’s 31%.
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ABS-CBN is home to the nation’s top-rating TV programs, box-office films, and best-selling books and music. With the ability to harness the latest in technology and innovation, the company is rapidly transitioning into an agile digital company with the biggest online presence among all media companies, and a growing list of digital properties. ABS-CBN was also first in the country to offer content online and on mobile, and even pioneered digital television in the nation.
