Star Cinema is known for its blockbuster movies.
It produces films that became the country’s top grossers, solidifying its title as the number one production company and film distributor in the Philippines.
However, the firm is uncommunicative about the first day gross of its 2017 initial offering Extra Service. Rumors suggest that Extra Service disappointingly earns less than 1 million in the box office on its first day.
Usually, Star Cinema releases the first day gross of its film on their official SNS pages; hours after it was shown in cinemas. But being tight-lipped about the issue hints that the speculations about Extra’s first day gross is quite true.
Extra Service tells the story of three ex-convicts, who after prison finds themselves working as massage therapists leading double lives as secret agents. Spa by day, spy by night!
Could this be a bad omen for a leading outfit in the country? What do you think is the reason for its second-rate success?