More Filipinos nationwide tuned in to ABS-CBN to watch the most beautiful women from all over the world compete in the 65th Miss Universe pageant, as the Kapamilya network’s live telecast and special coverage of the fared well in national TV ratings.
More viewers watched the ‘most beautiful day in the universe’ in the Kapamilya network as the coverage hit a national TV rating of 27.4%, or ten points higher than GMA’s telecast, which only registered 17%, according to data from Kantar Media.
Viewers in Mega Manila and Metro Manila also followed the journey of Miss Universe-Philippines Maxine Medina, who made it to the top 6, on ABS-CBN. The Kapamilya network recorded a TV rating of 28.2% versus GMA’s 23.7% in Mega Manila, while it hit 30.8% versus GMA’s 19.4% in Metro Manila.
After the pageant and coronation of the newest Miss Universe Iris Mittenaere of France, Gretchen Fullido pumped up the pageant fans as she immediately gave a recap of the competition event at the SM Mall of Asia Arena in the news program “News Patrol,” which got a national TV rating of 20.2%, compared to GMAs 17.2%.
Right after “News Patrol,” Dyan Castillejo kept viewers in the loop in a live coverage of the first press conference of the newly hailed Miss Universe on DZMM TeleRadyo.
Since the announcement of the Philippines as this year’s host of the Miss Universe competition, ABS-CBN has brought to Filipinos, who are known to be the best pageant fans in the country, the latest news and the most comprehensive coverage of the competition.
Aside from the regular features in news programs such as “TV Patrol” and “Bandila,” news.abs-cbn.com made a microsite to deliver to fans the most recent happenings in the pageant, including the preparation of Maxine, as well as the 86 candidates of Miss Universe.
ABS-CBN partnered with LCS Group, Solar Entertainment, and the Miss Universe Organization to become an official network partner of the 65th Miss Universe pageant to bring the annual event to a wider audience.
ABS-CBN has been the home of Miss Universe on Philippine television since 2010, the year when the country once again entered the top 5 with Venus Raj. Viewers also watch on ABS-CBN the journey of other Miss Philippine-Universes namely Shamcey Supsup-Lee, Janine Tugonon, Ariella Arida, Mary Jean Lastimosa, and Miss Universe 2015 Pia Alonzo Wurtzbach in its broadcast via satellite from the United States (2010, 2012, 2014, 2015), Brazil (2011), and Russia (2013).
Don’t miss the replay of the 65th Miss Universe pageant on Sunday (Feb 5) in Sunday’s Best.
