Kantar Media has been chosen as this year’s most trusted TV Ratings provider.
In a poll conducted by LionheartTV which runs from March-December 2016, Kantar Media was voted by netizens as their TV ratings provider of choice.
Getting a total of 16,181 votes, Kantar Media bested archrival AGB Nielsen which only got 6,863 total votes.
Kantar Media has been releasing its Philippine television audience measurement data since February 2009. It has launched its Rural Television Audience Measurement Service on June 2012 with a total of 6.315 million homes in rural areas across the Philippines (North Luzon, Central Luzon, South Luzon, Visayas and Mindanao) was added to the existing 8.820 million homes in urban areas, bringing the total TV universe to 15.135 million homes nationwide. Kantar Media’s audience panel would now cover and represent 100% of the total Philippine TV viewing population.
Since 2012 to 2015, Kantar Media was also voted as TV Ratings provider of the year through another survey conducted by LionhearTV.
Based on netizens comments and reactions, Kantar Media was chosen because of their larger scope of panel homes used in their survey. While AGB Nielsen caters to Urban areas with their NUTAM ratings and their basic Mega Manila scope,Kantar Media delivers national ratings score which is a clear representation of what the whole country is watching.Kantar Media currently uses a nationwide panel size of 2,609 urban and rural homes that is representative of 100% of the total Philippine TV viewing population.
Another reason why people prefer Kantar Media is because of their untainted credibility so far. While AGB Nielsen has been dragged to several ratings rigging issue which where even filed to courts, Kantar hasn’e been involved in similar scandals yet. And that is why more people believed Kantar Media TV ratings result.
And with that clean image Kantar Media enjoys the trust of some of the most respected companies as their subscribers. Currently, Kantar Media enjoys subcription from ABS-CBN Corporation, PTV, CNN Philippines, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas in the Philippines while the pan-regional networks subscribed to Kantar Media Philippines include CSM Media Inc., Fox International Channels, Star HK, Discovery Channel, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
So for 2016 it is now clear that people prefer Kantar Media as the most trusted TV ratings provider in the country today.
