GMA Network widened its lead over competition in nationwide TV ratings, according to data from the industry’s widely trusted ratings service provider Nielsen TV Audience Measurement.
From a 1.8-point margin in October, GMA increased its NUTAM (National Urban Television Audience Measurement) advantage over ABS-CBN to 3.2 points in November (with the dates of November 20 to 30 based on overnight data) with a household audience share of 37.8 percent versus the rival network’s 34.6 percent.
The stellar performance was a result of GMA’s continued leadership in all dayparts, more particularly in primetime where it surpassed ABS-CBN’s audience share by 3.9 points.
GMA also strengthened its TV ratings lead in Urban Luzon, which remains to be a strong area for the Kapuso Network. Urban Luzon represents 77 percent of the total urban TV household population in the entire country.
In Urban Luzon, GMA registered an average household share of 42.5 percent, besting ABS-CBN’s 30.2 percent. This translates to a 12.3-point margin over ABS-CBN, even higher than GMA’s 10.6-point lead last October. GMA was ahead of ABS-CBN in all parts of the day in Urban Luzon by double-digits.
Kapuso programs also dominated the list of the 10 most watched shows in the country led by Encantadia with a household rating of 24.4 percent, grabbing the top spot in NUTAM. The big-budgeted Kapuso telefantasya is now the most-watched primetime series in the entire country.
Further reinforcing GMA’s nationwide ratings performance are 24 Oras (22.3 percent), which now ranks as the number one primetime newscast, Pepito Manaloto (22.9 percent), Magpakailanman (22.1 percent), Alyas Robin Hood (20.8 percent), Ismol Family (20.7 percent), Kapuso Mo, Jessica Soho (20 percent) and 24 Oras Weekend (18.8 percent).
Also posting high nationwide ratings are Hay Bahay (18.7 percent), Tsuperhero (18.3 percent), Wowowin (16.1 percent), Imbestigador (15.6 percent), Eat Bulaga (15.2 percent), Sunday Pinasaya (13.3 percent), and Someone to Watch Over Me (13 percent).
The boxing special “Resurgence: Pacquiao versus Vargas,” which aired exclusively on GMA on Philippine free TV, topped the list of programs including specials in November with a 32.9 percent household rating.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. Nielsen’s sample size has approximately 900 more homes compared to Kantar.
As the leading ratings service provider, Nielsen TV Audience Measurement service boasts a total of 31 clients/subscribers including 8 local TV networks, 4 regional clients, 2 blocktimers, and 17 media agencies.
GMA subscribes to Nielsen along with TV5 and Aksyon TV, CNN Philippines, Net 25, Ebiquity-Faulkner CBN Asia and TAPE Inc., and major advertising and media agencies such as Dentsu Aegis Network (Carat, Mediaforce Vizeum, Dentsu), GroupM (Mediacom, Mindshare, MEC and Maxus), Omnicom Media Group (OMD, PHD and M2M), Zenith Optimedia, and Starcom Mediavest.
