Kantar Media released the data of the 20 Most Watched TV programs for the whole year 2016. 17 programs produced by ABS-CBN made it to this year’s Top 20 most-watched programs while GMA Network got 3.
These are “Pilipinas Presidential Debate 2016 (40.6%), “FPJ’s Ang Probinsyano” (40.3%), “The Voice Kids” (37.6%), “Pangako Sa ‘Yo” (34.3%), “Dolce Amore” (33.8%), “Meron Akong Kwento Ang Himig ng Buhay Ko concert (32.9%), “Pilipinas Got Talent” (31.9%), “Dance Kids” (31.0%), “MMK” (30.9%), “Wansapanataym” (30.9%), “TV Patrol” (30.7%), “Pinoy Boyband Superstar (30.0%), “MMK 25th Anniversary” (29.9%), “Halalan 2016 Ang Huling Harapan” (25.7%), “Home Sweetie Home” (25.3%), “Magpahanggang Wakas” (24.5%) and “Goin’ Bulilit” (23.4%).
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57% of the Philippine TV viewing population.
Kantar Media is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
