Brillante Mendoza considers film-making a serious form of art.
“I just don’t look at film (as a means of) entertainment. It’s an art. You have to see it from that perspective. But not all of us appreciate (film) that way. I cannot blame the audience for not appreciating in that perspective I would see film. But I wouldn’t take it sitting down,” he said.
So the Filipino auteur will remain faithful to his cinema and continue to create narratives founded on social facts. With his efforts, the public will hopefully appreciate cinema more — as well as Brillante’s films. Brillante added that cinema is for everyone, except that there are films for the mainstream and for the alternative. Regardless of what film-genre fence a director is standing on, Brillante said, he has to know his audience and to make sure he does a good film made for a chosen category.
Appreciating the support of his public, Brillante gives lectures and speeches to popularize his film discourse. Presented by Caffé Veloce Production, P-Noise Filipino Film Festival will have him as a featured artist on Nov. 18 at the Club de l’Etolle in Paris, France. He will conduct a master class and grace the avant premiere of his latest magnum opus Ma’ Rosa.
This time around, Filipinos will be part of the audience. By the way, Caffé Veloce Production, which aims to strengthen the relationship between France and the Philippines, is planning to give Brillante’s works a retrospective next year and to stage Maharlika Trade Expo, Barrio Fiesta and Concert 2017 and Filipina: The Fashion Show.
Caffe Veloce Production lead by Stephane Triffault and Vladelyte Valdez-Ramos was formerly a division of S 101 Trading that specialized in the import and export of coffee beans all over Europe.
Lately, the people of Caffe Veloce Production have worked towards doing more hallmark projects and in the process diversifying and expanding their reach by going into fashion, film, and participating in various international events that bring together divergent Filipino communities all over France. Since its initial attempts to diversify were met with success, Caffe Veloce Production is confidently moving forward with its main goal to strengthen France’s relationship with the Philippines and vice-versa.
“There’s so much to love about the Philippines and it’s people,” shares Stephane Triffault, founder of Caffe Veloce Production. “We are determined to make sure everyone in the Filipino and French communities recognize the country’s potential through the works of bright talents such as director Brillante Mendoza.”
Caffé Veloce Production is represented in the Philippines by Infinidad Events Management. For details on Caffé Veloce’s events, log on to caffe-veloce.com or e-mail stephane@s101trading.fr, vladelyte@aol.fr or riegiap@hotmail.com.
