MANILA, Philippines, 22 August 2016 – “Can I turn the music up?” asked Nadine Lustre, candidly singing and dancing in between takes during a photoshoot for her latest endorsement. One of the biggest names in the local showbiz industry and a music-lover at heart, Nadine Lustre was recently revealed as the newest face of Sony Philippines’ Personal Audio Category.
“I can’t imagine my life without music,” said the twenty-two year old actress and singer. “I listen to music every day—in the shower, in the car, travelling. During shoots, it gives me energy, it hypes me up. It helps me bond with my friends; it controls my emotions. Music is my life.”
Nadine Lustre was chosen to endorse Sony’s recently launched h.ear™ and Extra Bass™ high-resolution audio lines. “We at Sony are really excited to reveal Nadine as the newest endorser for Personal Audio. She perfectly captures that distinct lifestyle we associate with each line-up— the stylish, trendy traveler for the h.ear™ series and the life of the party for the Extra Bass™ series. The team was thrilled to find out that for Nadine, music was more than a career, but a lifestyle,” said Alvin de Vera, Senior Director for Brand and Customer Communications, Sony Philippines.
Travel in style with the h.ear™ GO, ON, IN
One look at Nadine’s Instagram account and you can tell she’s been bitten by the travel bug. Whether soaking up the sun in our own beautiful islands or exploring the foreign streets of Europe, one thing is consistent: Nadine’s fashion game is always on point.
The h.ear™ GO, ON, IN are the newest accessories Nadine will be using to up her style game—the h.ear on™: wireless headphones for those clean, minimalist travel OOTDs she has perfected; the h.ear in™: in-ear headphones for instant street style during her on-the-go days; and the h.ear go™: colorful and portable speakers for her essential music fix when traveling with her friends.
The life of the party with the XB series
Nadine and her on and off screen beau James Reid are known to throw the best house parties, attend the hottest concerts and music festivals and from time to time, visit the metro’s top clubs for a good time with their friends. But if you ask Nadine, she’d tell you that all she really needs for an amazing time is good company and good music.
With Sony’s Extra Bass™ line-up especially designed to give listeners that extra kick of bass, Nadine can take that heart-thumping rave experience with her and bring it anywhere—the XB650BT wireless headphones: for dance practices or pumping herself up for big performances or photoshoots and the XB3 water-resistant speakers: for house parties jam-packed days that leave Nadine with no time for heading out. When she takes the party with her, the possibilities are endless.
The h.ear on™ MDR-100ABN (PhP 15,999), h.ear in™ MDR-EX750BT (PhP 8,999) headphones and h.ear go™ SRS-HG1 (PhP 9,999) wireless speaker along with the Extra Bass™ MDR-XB650BT (PhP 6,499) headphones and Extra Bass™ SRS-XB3 (PhP 6,999) speakers are now available in select Sony Centers and Egghead outlets.
Visit www.sony.com.ph for more inquiries. Follow us on Facebook (Sony Philippines), Instagram and Twitter (@SonyPHinc).
