ABS-CBN Corporation’s TV and Studio business continues to be unrivaled as recent ratings data from Kantar Media shows the Philippines’ leading media and entertainment company still draws more television viewers than any other media network in the country.
ABS-CBN’s national audience share increased to 47% in June based on the data provided by Kantar Media, making ABS-CBN still the most-watched network on TV while it also pioneered viewing of content online with video-on-demand services on TFC.tv for Kapamilyas living abroad and iWant TV locally. GMA is a distant second with a 32% audience share for the same month while Kapamilya shows occupied the Top 10 programs for June.
TOP 10: Most Watched TV Programs in June 2016
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 2,000 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
While they are scoring high in the TV ratings, ABS-CBN is also leading the nation in bringing online content to its audiences as evidenced by the Filipino consumption of their programs via their video-on-demand services using the internet. ABS-CBN pioneered the service in the country through their iWant TV website and ABS-CBNmobile locally, while Overseas Filipinos can watch their favorite programs through TFC.tv. The strong presence of ABS-CBN online is aimed at the company’s charge to be of service to the Filipino by providing content through different digital platforms like its digital television, ABS-CBN TVplus and its own mobile brand, ABS-CBNmobile.
ABS-CBN’s primetime block obtained a 49% average audience share that is 18 percentage points higher than rival GMA’s 31% average audience share during the same time block. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
