For thirty years, DZMM, the AM radio station of the country’s leading media and entertainment organization, has been a bastion of news and information and public service to the Filipinos since the end of the Martial Law era, and has since evolved and retooled to cater to its digital audience at the turn of the century.
On its 30th anniversary, it is only fitting that one of the most popular and most active radio stations in the land celebrate in a grand manner, unveiling a new station ID that shows the station’s iconic anchors and reporters looking back on the bigggest coverages of the station in the past three decades.
The new station ID, which features ABS-CBN marquee actor Piolo Pascual singing the DZMM theme, will premiere on national TV on Friday (July 1) right after the broadcast of “TV Patrol” on ABS-CBN.
The station known to be the leader in news and public service, has more in store for its listeners and viewers. One of them is a special feature called “Kwento ng Tatlong Dekada” that will reminisce on some of its reports on the biggest issues, scandals, tragedies, and victories in Philippine history beginning July 22. The feature will air in different DZMM programs and will also bring back former anchors and reporters to relive the important stories of the past.
DZMM will also honor its tradition of serving the Filipino with three public service events. The 3rd Red Alert Emergency Expo on July 9 in Tanay, Rizal will give emergency training to 200 students and faculty members from different universities in Metro Manila, the annual bloodletting activity Dugong Alay Para Sa Kapamilya that will be held on July 23 at the Fishermall in Quezon City, and the DZMM Grand Kapamilya Day on July 21 at San Andres Sports Complex in Manila that will serve thousands with its medical mission, talks, and storytelling for kids with DZMM’s TLC (Teaching Learning Caring) trucks making its way there with DZMM anchors and reporters.
For the past three decades, DZMM has remained staunch and unflinching in its news delivery and programs, striving to incite change wherever it could.
DZMM led in harnessing technology to keep up with the changes in the industry and society. From the AM band, the TeleRadyo was launched on cable, the first time radio programs were simulcast on TV, then it began to offer live audio streaming on dzmm.com.ph. More people are now able to watch it on digital television via ABS-CBNTVplus.
ABS-CBN Integrated News and Current Affairs head Ging Reyes emphasized the importance of freedom in DZMM’s history and evolution.
In the speech she delivered during Independence Day, she said, “May tatlumpung taon nang nakalipas matapos ang People Power Revolution nang magbalik ang radyo sa ABS-CBN bilang DZMM na tinawag nating himpilan ng malayang mamayan…kalayaan ang pundasyon noon, ito pa rin ang sandigan hanggang ngayon.”
Join the celebration of DZMM’s 30 years of news and public service, “Pamana ng Tatlong Dekada” starting July 1 with the new station ID launch after “TV Patrol” on ABS-CBN. Stay updated on news and DZMM’s public service offerings by following DZMM on social media (@DZMMTeleRadyo) or visiting www.dzmm.com.ph.
