Sitio La Presa is the name of the fictional strawberry farm that is home to Agnes, played by Liza Soberano and Xander, played by Enrique Gil in the Kapamilya teleserye “Forevermore.” The actual name of the location is Sitio Pungayan which is located in Mt. Kabuyao, Tuba, Benguet- a place which has now become a popular tourist spot in Baguio City.
With its popularity, Sitio Pungayan has managed to create a whole tourism economy around the “La Presa” branding. While the phenomenon resulted to a lot of job and business opportunities in the area, commercialization has also become a threat to the natural beauty of the place, endangering the water catchment area of Baguio.
ABS-CBN Lingkod Kapamilya Foundation Inc. (ALKFI), the social responsibility arm of ABS-CBN Corporation has always been ensuring that the organization makes a beneficial impact to the environment and to the public. That is why months later, even after the show has ended, Lingkod Kapamilya continues to support the community by holding green initiatives to preserve its magical beauty.
Committed to raise the quality of life of the Filipino people in a way that is socially responsible and environmentally sustainable, Lingkod Kapamilya in partnership with several communities, came together for one purpose: to provide Sitio Pungayan a fresh green community.
Earlier this year, the parties including the Green Thumb Coalition actively participated and collaborated with Lingkod Kapamilya to conduct the Green Thumb Coalition election forum. The election forum was a venue to challenge the 2016 presidential candidates to put socio-environmental issues at the heart of their electoral platforms.
The collaborative effort among the said parties has also enabled them to hold a study tour in La Mesa Watershed and Ecopark on June 13. Key leaders and environmentalists will be joining including several priests and government officials from Baguio.
Lingkod Kapamilya is also in the forefront in educating people about the waste management project of Mother Earth Foundation, one of the partner organizations of Global Alliance for Incinerator Alternatives. The team will be headed by Atty. Claver, the lead counsel for the Writ of Kalikasan legal case.
Sto. Tomas watershed is the source of water-scarce in Baguio city and if the watershed will not be protected, it will affect a wider population of the city. That is why with these green initiatives led by Lingkod Kapamilya, the love story of Agnes and Xander will surely lives on in the magical Sitio La Presa.
ABS-CBN Lingkod Kapamilya Foundation, Inc. (previously ABS-CBN Foundation, Inc.) is a committed advocate for public service. Since 1989, it has been at the forefront of development programs that uniquely affect strategic sectors in the Philippines-each one with distinct goals and considerable impact. A duly registered non-stock, non-profit organization, ALKFI is a manifestation of ABS-CBN Corporation’s commitment to be in the service of the Filipino people.
ALKFI aims to awaken hope in the Filipino through implementing projects via multi-sectoral partnerships in the spirit of bayanihan. These are in: child care (Bantay Bata), emergency humanitarian assistance (Sagip Kapamilya), uplifting the quality of education (Programa Genio), river rehabilitation (Kapit Bisig Para Sa Ilog Pasig), sustainable community development – (BayaniJuan) , environment protection, conservation (Bantay Kalikasan).
For more information, visit www.abs-cbnfoundation.com, www.facebook.com/abscbnfoundationkapamilya, Twitter: @abscbn_fdn and Instagram: @abscbn_lingkodkapamilya.
