3. Joel Cruz
Joel Santos Cruz dubbed as the “Lord of Scents” is a businessman and the President & CEO of brands Aficionado Germany Perfumes.
In 2013, Joel Cruz is recognized by Forbes Magazine’s “Heroes of Philanthropy” in Asia Pacific as he gives yearly donation to abandoned and sick children, elderly and disabled.
“Each year his company–the manufacturer of Aficionado Germany, the country’s leading mass-market perfume brand–celebrates its anniversary by giving cash to charities and paying employees to volunteer for a day,” Forbes Magazine reported.
