“ABS-CBN is not affected by the AlDub Phenomenon and it’s one of the best years of ABS-CBN” a straightforward answer of the Chief Digital Officer of ABS-CBN, Dr. Donald Patrick Lim.
In an interview video uploaded yesterday January 4, 2016 by AXL Powerhouse Production Inc. Evo Joel Contrivida was able to have one on one interview with Donald Lim on how does ABS-CBN handle AlDub phenomenal during the iBlog Summit at UP Diliman last December 4-5, 2015.
Between “Eat Bulaga’s” AlDub and “It’s Showtime” Lim explained the impact of phenomenal love tandem to their noon time show wherein, every time “Eat Bulaga” airs its commercials viewers tend to change the channel to ABS-CBN and watch “It’s Showtime” and when it comes to sales Lim declares that their pricing depends on a rating point that is why they were able to reach the maximum point of sales and marketing of Kapamilya Network.
On Using Twitter for the show
Lim admits that he is using Twitter to get feedback and opinions of viewers towards their show not as a measurement but the Chief Digital Officer still respects AlDub’s leading figures on Twitter.
Lim realizes AlDub phenomenon as a wake-up call
Lim realizes that AlDub phenomenon serves as a wake-up call not only for ABS-CBN but also for the entire industry, and there is audiences for each show. They don’t have to brag and cannibalize any other shows from competitors of ABS-CBN.
This interview with Donald Patrick Lim shows that ABS-CBN is a good sport whether they are on top or not, the important is: they believe ABS-CBN provides good shows to its audiences and their sales and marketing become higher than expected though, AlDub keeps on emerging.
Success is not being earned by ratings and thus, only network with good employees that help to aim its objectives is good enough for unpredictable battle between TV5, GMA 7 and ABS-CBN in terms of rating, sales and marketing.
