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Home»Events»WATCH: Jericho Rosales joins “Kuya J” as its new endorser
Events Foods and Beverages

WATCH: Jericho Rosales joins “Kuya J” as its new endorser

Mc Richard PaglicawanBy Mc Richard PaglicawanSeptember 16, 2015No Comments4 Mins Read
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All over the metro, there are different restaurant to choose. From fusion, Japanese, Chinese, Western, or other acquired taste from unusual other restaurants, you probably tried them all, but you can never ignore the food where your local roots have traditionally enjoyed and grasping for the rich culture of the Filipino taste on native dishes.
The thing is we are still looking for an authentic Filipino restaurant that you will fell the ambiance of your home, while enjoying a sumptuous meal, together with your whole family. And this collective idea has been heard and answered by Kuya J Restaurant, for bringing a place where you, and your family can enjoy the food you used to love, just like your second home.
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Kuya J, is an original favorite from Cebu. It clearly delivers the homey ambiance and authentic Filipino food. That’s why they choose Jericho Rosales as their new endorser. He is truly a “Kuya” for his family and he values family bonding.kuyaj_05As when the dishes start coming out and being served by the friendly servers, the host interviews the female chef from the process of cooking, preparation and how they serve. The Chef shared, “as the restaurant’s promise, the customers should feel at home and experience a heartwarming time by making sure to serve only dishes that are made with love.” She  also added, that the presentation and quality of food is also maintained and should be an important factor whenever they come-up with their dishes.
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Kuya J, signature dish is the “Crispy Pata”, that’s why when the Chef was asked about it and how it differs from other restaurants that offers the same delicacy. She explained that they make sure that it has the signature “crispy” feeling on the first bite, that’s why it is their famous dish. They create the flavor of their dishes dominant and exquisitely savor with the finest ingredients. Other favorite Filipino dishes served were Lumpia Presko, Kare-Kare, Grilled Scallops, Crispy Catfish, and Mango Pandan to name a few.

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Lumpia Presko

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Grilled Scallops

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Crispy Catfish

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Pochero

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Kare-Kare

Mango Pandan

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You may also wonder what the letter “J” stands for? Is it Jericho? Here’s what Jericho Rosales, the award-winning actor, explained the symbolical “J” stands for and why it is called “Kuya J.”
“Kuya (eldest or elder brother) is second to the father. He is the one who usually thinks of the idea of family bonding. As we all know its Filipino tradition that family bonding is always comes with food. And as we speak of “kuya” he is always the one who takes responsibility for taking care of his siblings and in-charge on serving his parents for being the eldest son.” Jericho happily explained.
When asked, what is his favorite Filipino dish? He promptly answered, “Adobo”, especially when paired with coffee. He even shared a trivia about 2 types of Adobo he loves, Adobo sa Gata at Piña and Adobo sa Mangga. He also added that when he needed to live in New York alone, he learned how to cook, and his favorite thing to cook is boiled eggs!
 kuyaj_14
As Jericho closes the Q&A portion, he concluded with a message “If there is one thing he would share, it’s his love for family and gatherings, and food is the center that connects the two. And Kuya J has successfully combined all of these elements together.” And with people, now having the habit of just taking photos of food for the sake of sharing it to social media, he wanted for everyone that when they visit Kuya J, it would not be just about the photos, but the focus should be the family and the rich conversation you share, while enjoying the traditional Filipino food. And with this insight and motivation from Kuya J and it’s mission, Jericho is proud to join-in as their new endorser.
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When Jericho graced the event, he did not just appear a VIP guest, but acted like a “kuya” serving his guests and visitors inside his home. He held a tray with a whole crispy pata, tagged along with a dozen of servers to serve a mouthwatering crispy pata dish to all the tables. Jericho has even went from one table to another, just to slice and serve portions of the cirspy pata to the guests. What an incredible person he is!

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And as for the future of Kuya J, everyone can expect more, as they plan to expand 50 more branches at the end of 2015. This is good news, you can start enjoying Kuya J’s authentic Filipino dishes anytime, anywhere.

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Here’s the video of the events’ highlights:

https://www.youtube.com/watch?v=hJuqiFgGd0Q&feature=youtu.be

Plus don’t forget, watch Kuya J’s latest TV Commercial featuring its new endorser, Jericho Rosales.

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Crispy Pata Filipino Food Food Jericho Rosales Kuya J
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