TCL, a leading player in the global TV industry, is currently sponsoring the promotional tour of the blockbuster movie Mission Impossible: Rogue Nation.
Led by Tom Cruise, the movie is currently making waves among local viewers. Not surprisingly, TCL has placed one of its products in the movie.
In recent years, the company has enhanced its global presence by transforming from a conventional TV manufacturer into a multimedia entertainment technology enterprise.
Entertainment marketing has helped TCL build brand equity globally, especially among the younger generation. In 2013, it bought the naming rights on the landmark Chinese Theatre in Hollywood. TCL also previously sponsored movies such as Iron Man 3, The Avengers, Transformers 3, and X-Men: Days of Future Past.
“TCL has emerged as a true player on the Hollywood landscape. The global reach of the brand made TCL a very valuable partner in building audience anticipation for Mission: Impossible – Rogue Nation,” said LeeAnne Stables, president of Worldwide Marketing Partnerships & Licensing at Paramount Pictures.
“Entertainment marketing is a key part of our globalization strategy and is essential for our transformation into a multimedia entertainment technology enterprise,” added Warren Wang, general manager of TCL Multimedia Overseas Business Center. “The Mission: Impossible franchise has a legacy of delivering high-quality entertainment experiences, which aligns with TCL’s goal to offer consumers high-quality products with superior content, stylish design, and the latest technology at a great value. We believe that Paramount will be the perfect partner to help reach a global audience and enhance our ties with the younger generation.”
In order to provide more diversified entertainment content and smart TV experiences for users, TCL has developed GoLive, a revolutionary international video entertainment platform that delivers a diverse selection of licensed live content from quality TV stations around the world. It has also partnered with leading content providers such as iQIYI, Tencent Games and Roku, launching TCL iQIYI TV and TCL Roku TV.
TCL is also leveraging its R&D strengths and innovation capabilities to bring better entertainment and smart TV experiences to users. For example, its latest products H9700 and H8800 are both equipped with world-class display and acoustic technologies, including Quantum Dot display (H9700) / Curved Surface (H8800), and Wide Color Gamut technology to guarantee ultra-high definition and vivid colors, Harman/Kardon speakers to generate an unprecedented immersive experience in sound, along with a Nordic design of the TV set.
TCL is currently ranked No. 4 in LCD TV shipment, No. 5 in LCD panel manufacturing, and No. 6 in mobile phone shipment on global basis. In Q1 2015, TCL’s sales revenue stood at $3.9 billion, with TCL Multimedia contributing $1.1 billion, or 28%. TCL Multimedia recorded a net profit of $6.18 million in Q1 2015, up 184.6% year-on-year. For more information, please visit its website: http://www.tcl.com/English.php/index/index.html.
