Philippines – With an unprecedented 49 awards, Royal Philips (NYSE: PHG, AEX: PHI) excels at the 2015 “Red Dot Award: Product Design”, one of the most important global competitions for product design.
Among the 49 winners, the stylish LumiStreet LED Roadlight picked up an award in the highest category “Red Dot: Best of the Best”, for top design quality and groundbreaking design.
LumiStreet LED Roadlight
A cost-effective, simple solution for large roads and smaller streets in residential areas designed to transform the perception of the street environment into a more modern, energy efficient, lighting installation.
The products submitted were evaluated by a prestigious jury of experts according to a canon of strict criteria, including degree of innovation, functionality, ergonomics, self-explanatory quality, symbolic and emotional content, ecological compatibility and durability. These criteria are constantly adapted to reflect the latest technical, manufacturing, societal, industrial and ecological developments. A Red Dot award is an international seal of quality, creative competence and design excellence.
“Observing and understanding how people live and work remains central to Philips’ design approach.” said Sean Carney, Chief Design Officer at Philips. “Designers at Philips strive to make technology meaningful, focusing on the needs of people and how those needs can be addressed to make their lives healthier and happier. 49 awards in one of the most prestigious design competitions is a validation of our people focused methodology”.
Philips Design has a creative, multi-disciplinary team of nearly 500 designers based around the world, who work closely with their business colleagues to have maximum impact from a concept to a market solution. In 2015, Philips is celebrating 90 years of design at the company.
The 49 Red Dot awards build on the recent 52 awards Philips won in the iF Design Award 2015.
