As much as Filipinos love to eat, it has always been an ongoing issue of having sensitive teeth that most of the time making us discomfort in eating. Because of this discomfort, there were foods that no matter how much we want to take, we can’t. This discomfort is what we call ‘pangingilo.’ No one is exempted for ngilo. Every gender, every age, we suffer from this discomfort once the teeth were forlorn.
Ngilo is characterized by short, sharp, shooting pain caused by sensitive teeth. May last only for a short period, but it can be an early sign of more serious dental problems. It occurs when the layer of enamel becomes thinner and exposes the softer dentine underneath. This soft layer makes up the inner part of the tooth leading to the tooth’s nerve center and triggers the pain you feel. Brushing too hard, teeth grinding, gingivitis and receding gums cause sensitive teeth.
And when it comes to ngilo, SENSODYNE always the product that Filipinos think of. It is the number one sensitivity toothpaste in the Philippines, and recommended by dentists. And to complement its dental care line and help promote the expert sensitivity regimen, Sensodyne introduces its new MOUTHWASH that gives not only the benefits of your regular mouthwash but also pangingilo relief. It comes in two variants: Cool Mint and Extra Fresh with a suggested retail price of P165.
In line with this new product, GlaxoSmithKline and Sensodyne once again launches another campaign that will help Filipinos fight ngilo. “GREAT LITTLE MOMENTS” digital campaign encourages Filipinos not only to say “NO TO NGILO” but also share their experience after converting to Sensodyne and how they are able to fully enjoy their great little moments sensitive-free. They just simply upload a photo of the moment (sipping hot chocolate, eating halo-halo, etc.) Winners of the contest will win a trip for two in South Korea.
Led by the Brand Ambassador Luis Manzano, actor/TV host, the campaign was officially launched last June 5 in Rizal Ballroom Shangri-la Hotel Makati. “Our message is simple, there is no need for sensitivity to impact anyone’s life. Making a simple change to one’s oral care regimen will make a real difference. Now that Sensodyne has reached out to more Filipinos who used just to endure the pain, we want to encourage them to tell their stories now that they can enjoy their favorite food and drinks and fully enjoy the eating moments with their family and friends without fear of pangingilo.” said Heater Pelier, Incoming Consumer Healthcare General Manager.
