More urban and rural households tuned in the Kapamilya network’s weekend programs as “Maalaala Mo Kaya” (29.8%), “Your Face Sounds Familiar” (28.4%), “Rated K” (26.2%), and “Wansapanataym” (24.7%) joined the list of the top ten TV programs in the country.
Weekend TV viewers also tuned in to ABS-CBN’s “Kapamilya Mega Blockbusters,” which features the premiere showing of hit movies on free TV. It scored an average national TV rating of 13.2%.
ABS-CBN’s primetime news program “TV Patrol” remains as the most watched news cast for April with an average national TV rating of 26.5%, compared to GMA’s “24 Oras” (16.3%).
Here’s the Top 10 Programs in April 2015:
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.