We have a lot of investment in our life – house and lot, insurance, gadgets and cars. The question is, how much we value our investment? Rather, how we take care of it? Cars nowadays is a convenient investment that we should take care. Though some people are lucky to have one, but almost 80% of vehicles we see on the road are private-owned. And it is a good news that one of the biggest engine oil manufacturers in the country is very dedicated to making sure every car owners are protected and enjoying their road life.
Chevron Philippines, as one of the largest investor in our country and which also market Caltex fuels, lubricants and petroleum products officially re-launched their Havoline line last April 14 at Mayuree Grand Ballroom Dusit Hotel Makati. This brand re-launch includes a complete refresh of the product labels, an exciting road trip campaign and the introduction of 3 new products in the market. Introduced by Michelle Sayat, Chevron’s Marketing Manager – Lubricants. Together with Area Business Manager – Finished Lubricants for the Philippines and Vietnam, Joseph Bronfman. These products are: Havoline ProDS (Professional level Deposit Shield technology) Fully Synthetic ECO 5 SAE 5W-30, Havoline Synthetic Blend SAE 5W-30 and Havoline Super 4T Synthetic Blend SAE 10W-40.
They decided to redesign the label and packaging because they believe these are the key communication about the brand and product to their consumers. The new labels will be placed on Havoline branded passenger car motor oils, motorcycle oils and other ancillary products such as coolant, ATF’s and brake fluids. It is also a comprehensive approach to representing their overall Havoline brand in dynamic and modern way. One unique feature of Havoline is the Deposit Shield Technology, which protects the engine. It works immediately upon contact with moving parts of the engine to deliver a protective coating that effectively shields engines from deposits, metal-to-metal contact, corrosive agents and the extreme temperatures of combustion. It is also safe to our environment.
They also officially announced the 4 Pillars of Protection: Protect your Investment, Protect Fuel Economy, Protect Engine Performance and Protect the Environment. They will venture to 4 astonishing summer destinations to educate the consumers about their campaign. They will visit Zambales during the Summer Siren Music Fest on April 17-19; Boracay at the SkyAthon on April 25; Baler during the the Nulu Music Festival on May 1 – 2 and Sky Ranch Tagaytay on Mothers’ Day, May 10.
For more information on Caltex and its products, visit www.caltex.com/ph.
