The “Maalaala Mo Kaya” (MMK) episode featuring the story of honesty, hope, and survival of a prisoner in Tacloban named Jomar (played by Ejay Falcon) — who voluntarily returned to prison after helping his family when super typhoon Yolanda struck their province — was the most-watched weekend TV program in the Philippines.
Based on data from Kantar Media last Saturday (November 15), “MMK” garnered a national TV rating of 30.7%, or 8 points higher than the score of GMA’s “Magpakailanman” (23%).
Aside from winning the TV ratings game, the episode also dominated Twitter as its official hashtag #MMKTacloban became one of the trending topics worldwide. Netizens took on the microblogging site to share their thoughts how they were touched by Jomar’s love for his family and his unshakeable integrity.
Don’t miss the longest-running drama anthology in Asia, “MMK” every Saturday, 7:15PM, after “Home Sweetie Home” on ABS-CBN. For more updates, log on to MMK.abs-cbn.com, follow @MMKOfficial on Twitter, and “like” Facebook.com/MMKOfficial. Tweet your thoughts about this Saturday’s episode by using the hashtag #MMKAgainstTheOdds.
