ABS-CBN is still the leading network on primetime nationwide based on the data released by AGB Nielsen for NUTAM on July 4. “Mirabella: The Beautiful Ending” made an impressive farewell episode with 6.4% advantage over “My BFF.”
AGB Nielsen NUTAM Household (%)
July 4 2014 | Friday
My Bff 13.6%
Mirabella The Beautiful Ending 20%
24 Oras 18.6%
TV Patrol 21.1%
Aksyon 7.1%
Beki Boxer 5.4%
Juan Direction 4.6%
Niño 20.6%
Dyesebel 24.3%
Movie Max5 7.6%
My Destiny 18.5%
Ikaw Lamang 23.7%
Ang Dalawang Mrs. Real 15.8%
Sana Bukas Pa Ang Kahapon 19.4%
Bubble Gang 13.8%
Abunda Tonight 10.9%
Pinoy Big Brother All In 10.6%
About: The National Urban Television Audience Measurement (NUTAM) Panel covers 95% of all urban areas of the country, with a population of more than 34 million individuals. Cognizant of the ever increasing importance of some cities as the main economic drivers for certain regions, AGB Nielsen Media Research also reports on three (3) metropolitan cities dubbed as the Metro City TAM (MCTAM). In addition to Metro Manila, TV viewing in Cebu City, Iloilo City and Davao City are included in the MCTAM.
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