JAG, the premium denim jeans with a strong heritage and presence in the Philippine market for more than 30 years, proved this when forty Bb. Pilipinas candidates sashayed down the runway for the recent JAG Fashion Show at the SMART Araneta Coliseum.
JAG is this year’s gold sponsor of the prestigious annual beauty pageant, which selects the country’s most beautiful women as representatives for various international competitions.
Walking down the runway wearing the latest denim pieces from JAG’s Spring-Summer 2014 collection, each of the lovely candidates looked every bit a beauty queen while wearing acid-washed shorts, bleached denim vests and ankle cut jeans in different styles—colored, reversible, and acid-washed.
The excitement increased further when Miss Universe 2010 fourth runner-up Venus Raj in acid-washed jeans and the reigning Bb. Pilipinas beauty queens, all wearing JAG red ankle cut jeans, marched down the catwalk for the finale—Miss Universe 2013 third runner-up Ariella Arida, Miss International 2013 Bea Rose Santiago, Miss Supranational 2013 Mutya Johanna Datul and Miss Tourism Queen International 2013 finalist Cindy Miranda.
The event was just one in the line up of activities leading to the Binibining Pilipinas Grand Coronation Night on March 30.
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