With the courts’ construction, Alaxan FR recognizes the resilient heart of Filipinos and lets them achieve more by enabling them to conquer body pain: “The Filipino courageous spirit and perseverance are some of the things Alaxan FR supports. However the strong heart of the Filipino to overcome challenges of life needs the strength of the body, and that’s where Alaxan FR comes in,” said Missy Cheah, Assistant Brand Manager of Alaxan.
“Ang pinoy, palaban ang puso nyan. Hindi basta basta sumusuko. Buong tapang niyang hinaharap ang anumang pagsubok. Ngunit may pagkakataon, kahit palaban ang puso, ang katawan nanghihina sa laban. Dyan papasok ang Alaxan. Ang katawang Alaxan, di sumusuko sa sakit, sumasabay sa pusong palaban ng Pilipino,” she added.
The courts also serve as a beacon for people’s dreams: “We want to empower the people of the communities we reach out to who work hard to achieve their dreams, and one way of achieving that is through the Filipino quality of the bayanihan spirit. Our Courts of Inspiration firmly believes in this Filipino quality and it is its reason for being,” she adds.
The Court of Inspiration slowly molded a new lifestyle in the communities where the basketball courts were previously built, turning them into not just athletic centers but landmarks and venues for community activities.
Two years ago,Alaxan FR jump-started an endeavor to help build basketball courts and provide a backbone against pain for the strong will of potential basketball stars in the country. Starting off in its first year in the Visayas and Mindanao regions, the Court of Inspiration became a herald of hope and unity. After pre-selecting the towns to build the basketball courts on, Alaxan FR provided the necessary construction materials, securing a partnership with the local government to mobilize the townspeople in constructing the play centers. On its second year, Alaxan FR added 10 more Courts of Inspiration in Luzon.
The turnover ceremonies of the courts are graced by the presence of PBA Legends, a handful of hardcourt heroes known for their stellar professional careers such as Benjie Paras, Ronnie Magsanoc, Alvin Patrimonio, Jerry Codiñera and Johnny Abarrientos further firing up the basketball spirit among fans in the community.
Construction of the courts take an estimated 21 days, including excavation, laying the concrete, installation of the basketball rings and painting the court marks. Current Courts of Inspiration are located in Cebu, Cagayan De Oro, Tacloban, Zamboanga, Bacolod, Iloilo, Dumaguete, Butuan, Sarangani and Davao in the Visayas-Mindanao area. Luzon likewise also has ten courts in Nueva Ecija, Tarlac, Pangasinan, Batangas, Tuguegarao, Cauayan, Vigan, Laoag, Naga and Legaspi.
The Court of Inspiration does not stop with their construction. Alaxan FR has a vision, of constructing a Court of Inspiration for each major city nationwide in the years to come. It hopes to continue as well discovering and developing the basketball talents of our fellow Filipinos through this project.
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