SM Cinema, the largest cinema exhibitor in the country to date, unveiled a Director’s Club Cinema and an IMAX Theatre on February 6 in the largest mall in the Philippines – SM Megamall, on its newest expansion of SM Megamall in Ortigas—the Mega Fashion Hall. Movie addicts near SM Megamall will no longer need to go to SM Mall of Asia or SM North just to visit an IMAX theater as the eight IMAX theater and eight Director’s Club cinema finally opened at SM Megamall’s Mega Fashion Hall.
Regional theater marketing of IMAX Asia Pacific Mr. Tamon Iwasaki together with Brand Manager of IMAX and Director’s Club Ms. Stephanie Henares graced the stage with their inspirational speeches on what we can expect in this theaters.
Equipped with superb projection equipment and the latest technology in digital surround sound, Director’s Club Cinema has first rate acoustics and a crystal-clear digital screen. Just like a regular cinema for every movie goer but well-appointed and elegant, Director’s Club Cinema employs comfortable reclining chairs and offers delicious eats to accompany movie-watching served by trained in-house butlers. The concept of Director’s Club Cinema is also being applied in theatres in the United States and such cinema facilities have become a luxe fad for American movie-goers.
While other Director’s Club Cinema branches offer 30-50 seater theatres, the Director’s Club Cinema at SM Megamall will have 56 chairs while maintaining the exclusive, intimate ambiance. This branch of Director’s Club Cinema is also the biggest of its kind in the country.
Perfectly situated within a bustling business district, the IMAX Theatre in SM Megamall features 472 seats with provisions for PWDs. IMAX is designed to fill one’s field of vision and engulf one in cinematic surround-sound so powerful it is almost tangible. The screen is several times larger than a standard theatre screen and is slightly curved with seats angled, allowing audience to have an unobstructed view of the movie screening.
The event was attended by some Kapuso stars like Enzo Pineda and Diva Montelaba and some personalities.
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