The Great Hair Blow Out is Unilever’s way of rewarding its loyal customers who have made Unilever’s Shampoo brands leaders in its category. Together with Ford, Smart, Cebu Pacific, Samsung, McDonald’s, David’s Salon, Cebuana Lhuillier and National Book Store, the Great Hair Blowout promises a sure win in every pack!
“The Great Hair Blow Out is our treat for the people we serve, for their continuous support throughout the years. We are excited for them to receive the many surprises that we’ve prepared for them. And of course, we couldn’t have done this without our partners” says Gina Lorenzana, Unilever’s VP for Personal Care.
Every purchase of Dove, Sunsilk, Vaseline and Clear shampoo bottles and sachets assures you of winning special and exciting prizes. Among the prizes to be won are 2 Ford Fiestas, 56 international and domestic Flights from Cebu Pacific, 25 Samsung tablets, 25 Samsung phones, Smart prepaid load, which they can redeem at Cebuana Lhuillier outlets across the country, special discounts at National Bookstore and David’s Salon, and a free upsize at McDonald’s.
The Great Hair Blow Out also brings to life Unilever’s commitment to environmental sustainability. As part of Unilever’s Sachet Recovery Program, this campaign targets to collect 18 m million sachets. These will be converted into various sustainability programs such as converting these to cement pavers. These will then be donated to partner communities all over the Philippines to be used to construct pathways and pavements and other unique products such as bags and chairs.
The Great Hair Blow Out lasts from October 1 to December 30, 2013. To join, just buy any specially marked packs and peel back to reveal your prize. Buy now!
