Systema, Japan’s number one toothpaste and toothbrush brand (under Lion) announced their very first brand ambassador, theRockoustic heartthrob Sam Milby in a launch held at Whitespace, Magallanes, Pasay City on October 10. The brand that aims to go beyond the confines of oral health with a brand philosophy of getting Ready for Life.
Systema is a complete oral care system made to cater specifically to the needs of adults from ages 20 to 35. As one gets older, there are specific issues that arise when we speak of oral health. Systema addresses those issues before they become problems. As we get older the gap between our teeth and gums gets deeper. As a result, these periodontal gaps or cavities form spaces where bacteria and food debris can be stuck without us knowing. And regular brushing does not necessarily mean that we are actually effectively cleaning these gaps.
Systema comes in toothpaste, toothbrush, and mouth wash products. Systema has been developed in the Philippines by Peerless Lion for the emerging oral care needs of young Filipino adults. As we know, Japan is a country with a mature population with mature adult problems, yet it has one of the lowest oral disease cases in the world. Systema aims to duplicate this in the Philippines and create a Life Ready group ready to take their passions wherever life takes them. The brand caters to a target market who are ready to live their passion. Through advanced Japanese technology, Systema opens up a future filled with life-enriching experiences. Systema encourages one to do more. Systema enables one to become ready for life.
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