Directed by Morgan Spurlock, the movie follows the five-member boy band who were put together in 2010 by music maestro Simon Cowell on the U.K. version of The X Factor after early exits as individuals.
The band went on to come in third on that year’s show, and Spurlock’s film follows them as they go on to become what myriad U.K. outlets have described as “global sensations.”
Cowell earned his own teenybopper adulation when he arrived at the event, introduced to the crowd as the person who made the hysteria possible.
Sporting Ray Ban Aviators on the red carpet, Cowell said he “felt like a father” as the band members walked amid the screaming fans, referencing the recent media frenzy about him becoming a dad. “It’s like a dream come true,” Cowell said, as the crowd’s screams threatened to drown him out.
Spurlock said the premiere was the biggest movie event he had ever been to, let alone the largest event for any movie he has been involved in. “This is the greatest movie premiere I have ever been to in my life,” he said.
He also joked that he was the “sixth member” of the band and that he was “ready to step in” before singing and dancing to the band’s hit “She’s Not Afraid.”
Styles and his bandmates described the movie as showing them “the way they really are.”
Opening across the Philippines on Friday, August 30, “One Direction: This Is Us” is distributed by Columbia Pictures, local office of Sony Pictures Releasing International.
