Leading them to a soul-searching experience – highlighting finding one’s Ambition, Hope, Passion, and Happiness, as vivified in the four new suites of Ipanema’s latest collection showcased in a stylized fashion show called Ipanema Soul Search at the Glorietta 2 Activity Center last Tuesday (August 13, 2013). This year’s new designs presents the brand not only as a fashion staple and accessory but a mirror of one’s personality – an unrelenting emotional bond with its users.
Beyond exuding the festive and exotic vibe of the beaches of Brazil representative of their overall brand aesthetic, Ipanema ventures into the an even greater dialogue with its consumers leading to a search of one’s soul: highlighting finding one’s Ambition, Hope, Passion, and Happiness, as vivified in the four new suites of Ipanema’s latest collection showcased in a stylized fashion show.
To this day, Ipanema has continuously carved a name easily attributed to a style haven. Present at the event are Elmo Magalona, Mom Pia Magalona , Cheska Garcia-Kramer, husband Doug Kramer.
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