Former loveteam Jessy Mendiola and Matteo Guidicelli appear in the brand’s latest TV commercial and also have their own official accounts and personalized stickers on Line.
Line offers free text and voice messaging, voice calling and group chat with up to 100 people, as well as interactive features such as stickers and official accounts of celebrities. K-pop stars such as JYJ, 2NE1, G-dragon and 2PM have official accounts, while SuperJunior’s Siwon appeared in LINE commercials.
Launched in June 2011, LINE now has 180 million users in 230 countries. The Seoul-based LINE PLUS Corp. is a joint-venture entity between NHN Corporation and LINE Corporation (former NHN Japan Corporation).
With high smartphone penetration rate and boundless market potentials, the Philippines have been a key market for Line’s continuous success in global expansion. Line will continue to offer more fun and creative features, in addition to carrying out more locally-tailored marketing campaigns and local partnerships to become an integral part of Filipino users’ daily lives.
Line general manager Jin-woo Lee said the mobile messaging platform has seen strong growth in the Philippines. “Line in the Philippines has already been experiencing a significant growth rate of 26 times over the past five months, in terms of the daily download number. We hope this new campaign, as well as more localized selection of brand and celebrity content platform, will bring Line closer to the Filipino users,” he said.
Line also has been ranked no. 1 in the free app category in 47 countries including Japan, Thailand, Taiwan, Spain, China, Indonesia, Singapore, Hong Kong, Malaysia, Switzerland, Saudi Arabia, Mexico, Russia, Macau, United Arab Emirates and more!
