Kantar Media: Top 15 Most Watched TV Programs in April 2013

Superhero drama “Juan Dela Cruz” topped the list with 33.4%, almost 14 points higher than rival program “Indio” which trailed far behind at 18.6%.

ABS-CBN also dominated weekend TV ratings with drama anthology “Maalaala Mo Kaya,” (29.1%) and “Wansapanataym” (27.4%).

“TV Patrol” remained as the most watched newscast and the only newscast to be in the Top 15 list with 24.2%.

April’s biggest gainer was comedy talk show “Gandang Gabi Vice,” penetrating the Top 15 for the first time with a national TV rating of 21%.

“Minute to Win It,” which recently introduced its edition for kids, returned to the Top 15 with 18.6%, while “Be Careful With My Heart,” currently the country’s highest daytime program with a national TV rating of 24.8%, beat newcomer “The Ryzza Mae Show” that only managed 10.4%.

The other ABS-CBN shows included in the Top 15 are “Ina Kapatid Anak” (32.4%), ”Apoy sa Dagat” (22.4%), “Pilipinas Got Talent” (23.7%), “Kapamilya Deal or No Deal” (18.3%), and “Rated K” (18.1%).

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

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