The theatrical version of the music video will be shown at the beginning of the first and last screenings in all SM Cinemas nationwide.
“Every person who embodies the virtues of honesty, hospitality, dedication, integrity, among others, rightly deserves to be called a modern hero. You don’t have to die to become a hero; you could be one by making a difference in the lives of your fellowmen,” said GMA Chairman & CEO Atty. Felipe L. Gozon.
“We are proud to present our latest version of ‘Lupang Hinirang’ to Filipinos here and around the globe. In this iteration, deliberate focus was given to our present day heroes and the many ways they contribute to nation-building, wherever they may be,” GMA President and COO Gilberto R. Duavit, Jr. said. “It is our hope that the featured vignettes serve to inspire us by recognizing and celebrating the efforts of our countrymen,” he added.
“SM Cinemas is proud to partner once again with GMA in this very noble project. This music video recognizes the ‘ordinary’ Filipinos performing daily heroic acts worthy of emulation by our younger generations. As we screen this in SM Cinemas nationwide, we hope to spread this message and help inspire the continuation of real life heroism among Filipinos,” said Mr. Edgar C. Tejerero, Senior Vice President of West Avenue Theaters Corp.
The team behind the project is composed of Edward Achacoso (Director of Photography), Paul Hendrick Ticzon (Director), Vince Gealogo (Co-Director), John Paul Arrojado (Assistant DOP), Allyn de Ocampo (Main Cam/Arri Operator) and Neil Nanquil (Assistant Director/Edit Supervisor); Program Managers Jann Nagasangan, Rowena de Jesus and Dianagell Flores; and Shoot Producers Ingrid Navarro and Hazel Joy Raymundo.
The campaign was spearheaded by GMA’s Program Support Department headed by Regie Bautista (VP) with Dong Tan (Associate Creative Director), Alex Almario (Junior Associate Creative Director), Dennis Tiu (Art Director), Hasmin Marable (Senior Project Manager), and Minette Lopez (Senior Project Manager).
“This is only a three-minute music video but we poured in so much resource, time and effort in this project not only because it is our national anthem but also because this is a special way for GMA to give due recognition to the unsung heroes of our time,” shared director Paul Ticzon.
“We used our latest high-definition equipment in order to create a music video that is not only awe-inspiring but also cinematically dramatic,” he added.
“In 2010, we released a music video that paid tribute to the heroes of Philippine history. This year, we are releasing one that pays tribute to the heroism of the modern Filipino, here and abroad – affirming those who respond to the needs of our time and live their lives in the service of others. We want them to know that we recognize and appreciate the difference they are making,” shared GMA VP for Program Support Regie Bautista.
The 2010 “Lupang Hinirang” music video won the Bronze World Medal at the 2011 New York Festivals World’s Best TV Programs and Film Awards in the Music Video category and the Bronze Anvil from the 2011 Anvil Awards by the Public Relations Society of the Philippines (PRSP) in the Public Relations Tool category.
