Coca-Cola, the country’s one and only partner in opening up the true spirit of the holiday season,once again will start the season by painting the town red and leading the festivities today. This is an annual ceremony by Coca-Cola in keeping true to fulfilling its tradition of bringing everybody together to usher in a magical Christmas.
The Coca-Cola Christmas Tree Lighting event at the Araneta Center is a celebration of the unique Filipino way of celebrating Christmas. As Filipinos we believe in simple and meaningful ways of celebrating. When we go to Araneta Center, it doesn’t usually take much to enjoy – from walking around this landmark area, shopping with family, dining with friends and just about any kind of bonding. And whenever there’s a Coca-Cola the simple moments of barkadahan becomes an all-out bonding moment.
It’s this simple happiness that gives us lasting happiness. And it is in these moments that when we share we experience more happiness. The tree and this unique partnership between Coca-Cola and Araneta Center are testament and reminder to this iconic happiness that both brands give during Christmas. It’s not about the biggest trinkets, or shiniest ornaments – but it’s about the simple joy, optimism and inspiration that the tree brings to all of us. And every year, we are reminded that happiness is something best shared. Whenever we see it, it reminds us about the simple moments that become special because we share it with someone. The annual lighting of the Giant Christmas Tree situated at the heart of Araneta Center is a celebrated custom since 1981. The tree stands at 100 feet and with over 10,000 lights.
Aside from the Christmas Tree lighting ceremony, there will also be performances from some of our happiness partners in the entertainment industry. To be hosted by Robi Domingo and Megan Young, Coca-Cola Christmas Tree Lighting ceremony will be at the Smart-Araneta Coliseum open area, on November 11 and will start from 3:00pm to 7:30pm.
