Out of the top 15 top running programs in September, ABS-CBN took 13 spots and secured the top 10 spots. Royal teleserye “Princess and I,” which Filipinos followed until Mikay (Kathyrn Bernardo) was finally revealed to be the long lost princess of Yangdon, is now the most watched program in the country with a national TV rating of 37.7%.
“Walang Hanggan” enjoyed a whopping 36.6% national TV rating, while weekend programs “Wansapanataym” and “Maalalala Mo Kaya” claimed the third and fourth spots in the top 15 most watched programs, both hitting a national TV rating of 33.8%.
“TV Patrol,” the only newscast to make it to September’s top 15 programs, also remained as the Philippine’s number one newscast with an average TV rating of 32.5% or nine points higher than GMA’s “24 Oras” (18.1%), while “Aryana” steadily climbed to 24.5% from last month’s 22.2%.
Other top Kapamilya programs include “Kapamilya Deal or No Deal” (26.8%), “Rated K” (25.9%), “Goin’ Bulilit” (23.2%), “Be Careful With My Heart” (22.9%), “Lorenzo’s Time” (19.6%), “Sarah G. Live” (19.4%), and “The X Factor Philippines Saturday” (18.7%).
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It Is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.
