Through the “Bida Best Kid” campaign, ABS-CBN is telling its viewers especially the parents that the programs aired on its free TV and cable channels are suitable to be viewed by their kids for its child-friendly content that feeds their minds with knowledge and good values. It feeds their aspirations to become the best that they can be, whether inacademics, arts, or sports. These shows will also serve as perfect opportunities for parents to bond with their kids.
The “Bida Best Kid” programs can be seen across all ABS-CBN platforms that include ABS-CBN Ch. 2, free TV channel Studio 23, anime cable TV channel Hero TV, and a free TV channel for kids to be offered on ABS-CBN Digital TV when the government gives the go-signal for the rollout.
Among the currently airing ABS-CBN programs that are certified kid-friendly are primetime series “E-Boy,” educational program “Matanglawin,” weekend fantasy series “Wansapanataym,” weekday morning cartoon programs “Sailor Moon” and “Naruto” and weekend Nickelodeon and Marvel titles such as “Penguins of Madagascar” and “X-Men.”