ABS-CBN may soon lose its claim as the national ratings leader. If it doesn’t shape up. The Kapuso network sealed its leadership in Mega Manila last January and in the recent NUTAM data that covers the entire Philippines, GMA Network showed upward ratings trend, and in fact, displaced ABS-CBN in both audience share and people rating.
As a matter of fact, GMA Network has become the no.1 network, according to data supplied by the independent research group AGB Nielsen, with 33.4 average audience share, 0.7 higher than the Kapamilya’s 32.7. In the people rating category, the Kapuso network soared slightly, 0.1 higher than ABS-CBN. GMA Network scored 6.6 versus ABS-CBN’s 6.5.
The data cover the period Jan. 10 to 25.
From September 2003, the Kapuso station has become th favorite network among TV households in Mega Manila, giving the Kapamilya difficult time to regain its lead held in 16 years.
Can the Kapuso network finally claim it’s the no. 1 network in the entire archipelago?
If the figures we have right now continue in the coming months, the Kapamilya network might just settle in the second spot.
The Kapamilya network’s bosses could be in panic mode these days. Last Monday, it piloted Mutya, a material based upon Pablo S. Gomez’s komiks serial. It’s fantasy, and the reading that launch is giving us is the network is going back to a format that once gave it considerable lead in the ratings race not too long ago.
But these days, the Kapuso network seems to have refined the format and is winning new audiences with its two new series launched this month—Dwarfina and Machete.
How about the Pangilinan-led TV5? Despite the recent multi-million investment to push the channel, TV5 remains a far third. It was 17.6 points behind GMA in audience share with only 15.8 points; and 3.5 points behind GMA in people rating with only 3.1.
Not even the romance between Willie Revillame and Shalani Soledad being cooked up by the Revillame spinners can give the fledgling network enough teeth to bite ABS-CBN, more so GMA Network.
7 Comments
to say that gms is the # 1 tv station it must be on a nationwide basis but the basi if the press release in only metro wide which is is undoubtedly useless! continue to fool yourselves kapuso if that’s what you want.
jamstermax
USELESS? MEGA MANILA accounts 50 to 52 percent in national ratings.
NATIONWIDE is useless if a network is not leading viewer rich MEGA MANILA.
Continue to be fooled by wrong belief.
I’M PROUD TO BE KAPUSO! GOD BLESS GMA7!
Go Kapuso!!Soar High!!!
this is it! ABS-CBN continue to be number 2, as GMA Kapuso domination continues! 🙂 Soar high KAPUSO, number 1, the bestest!
@jamstermax
youve been a fool of yourself! Advertisers themselves NEVER rely on nationwide ratings of Kantar due to poor competition, poor purchasing power and few TV owners in provinces. You may say that Mega Manila has a small area but it is very congested with tv owners, businesses, diff personalities, etc etc. You can never claim that ABSCBN has ratings in zero market areas in mindanao and visayas. Megamanila has the LARGEST TV owners nationwide! RATINGS is tv owner measurement, NOT POPULATION COUNT as what it seems like you have understood about nationwide ratings! GO BACK TO ECON101 dimwit!
ABSCBN fans can nver be educated on ratings because they understood ratings as POPULATION COUNT (Election count system) about nationwide ratings. POOR MINDED about ratings! They cant absorb the fact that ratings is being measured via tv owners, watching a certain show per time duration! What show are they tuning in or not. TV po ang sinusukat! At ang may pinakamaraming TV sa buong bansa ay nasa MegaManila! OBOB talaga magpost mga ABSCBN fans about ratings! Pinagtatawanan sila ng mga marketing students about their ridiculous explanation about megamanila ratings!