Recurring advertising revenues, mostly from regular advertisers, grew by 36 percent to P9.17 billion due to both a strong increase in total advertising minutes sold and the rate adjustments that took effect in August last year and in February this year.
Total advertising minutes sold by Channel 2 in the first six months of the year jumped 42 percent, boosted by strong regular advertising minutes growth, complemented by election-related advertising that contributed 11 percent of total minutes sold.
Advertising minutes sold to regular advertisers in the first semester rose 26 percent, driven by strong national ratings and high audience shares.
In a reversal of relative share in total minutes sold, Channel 2 enjoyed a 60 percent share against GMA7’s 40 percent share of the combined total minutes sold by the two channels beginning in May.
