The Philippines has launched Mega Manila LiveRatings in a partnership with local broadcaster, GMA 7. Mega Manila LiveRatings builds on the latest innovations of the Philippine Mega Manila TAM service following the successful rollout of TVM5 meters with a permanent GPRS connection to an initial 480 homes in its Metro Manila section. Another 320 homes are being rolled out to complete the Suburbs section of the Mega Manila panel.
GMA 7 is embarking on a full-scale test of the service. At the recent launch, the network’s top executives, including those in charge of News and Public Affairs Programming, Entertainment Programming, Research, as well as Marketing were granted exclusive access to Mega Manila LiveRatings. Marissa Flores, GMA Senior VP for News and Public Affairs enthused, ‘This takes ratings monitoring to a new level that could result in faster reaction time’.
The Philippines aims for complete provision of Mega Manila LiveRatings to GMA 7 after the trial period.
