Kantar Media: Top 15 Programs in September 2013

Published on: October 3, 2013

Filled Under: Breaking News, Kantar Media, Television, TV Ratings

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Twelve out of the country’s top 15 most watched programs were produced by ABS-CBN.

Topping the list is multi-awarded drama anthology “Maalaala Mo Kaya,” which recorded a national TV rating of 34.1%, a slight increase from last month’s 33.7%, followed by “Juan Dela Cruz” (33.2%), “Wansapanataym” (32.3%), “TV Patrol” (29.9%) and “Got to Believe” (29.6%).

The recently-concluded programs “Kapamilya Deal or No Deal” and “The Voice of the Philippines” both ended on a high note with average national TV ratings of 25.9% and 22.5% respectively for September.
“The Voice of the Philippines” grand finals last September 29 outperformed GMA’s three programs, “Kapuso Mo Jessica Soho” (22%), “Imbestigador” (13%) and “SNBO” (4.3%), by hitting a strong 30.3%. On September 28, Kapamilya Deal or No Deal’s final episode registered 28.1%, while It’s Showtime’s episode on “Kalokalike Face 2” grand finals finished with 21.6% vs Eat Bulaga’s 15.8%.

“Batas ng 45,” the offering of “FPJ Da King on ABS-CBN” movie block last September 29, scored 15.8%, or five points higher than “Kapuso Movie Festival” (10.3%).

In September, family drama “Annaliza” also clinched 7th on the top 15 list, climbing five spots from previous month’s 12th place, with 24.7%.

The other ABS-CBN programs in the top 15 were “Rated K” (23.4%), “Be Careful With My Heart” (21.2%), “Goin’ Bulilit” (20.6%) and “Muling Buksan ang Puso” (20.1%).

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network. Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

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