Superhero drama “Juan Dela Cruz” led the country’s top 15 most watched programs in August with a national TV rating of 35.9%, followed by multi-awarded drama anthology “Maalaala Mo Kaya” with 33.7%.
Newly premiered “Got to Believe” immediately rose to the third spot of the monthly top 15 with 32.4%, beatings its rival program “Mundo Mo’y Akin” of GMA that only recorded 17.6%. ABS-CBN’s primetime teleseryes “Muling Buksan ang Puso” (27.9%) and “Huwag Ka Lang Mawawala” (26.6%) also rated high on the list, trumping GMA’s primetime offerings “Anna Karenina” (19.2%) and “My Husband’s Lover” (14.5%), which both failed to make it to the top 15. Moreover, “Huwag Kang Mawawala” ended its run on a high note by registering a whopping national TV rating of 32.5% on its finale episode last August 23. “TV Patrol,” meanwhile, landed in fourth place and ruled all newscasts with 29.9%, while “Wansapanataym” finished fifth with 29.7%. “Be Careful With My Heart” continues to stand as the only morning program to penetrate the list with a national TV rating of 22.2%.
Kantar Media’s report also showed that 13 programs in the top 15 in August were produced by ABS-CBN, including “Rated K” (23.6%), “The Voice of the Philippines” (23.2%), “Annaliza” (22%), “Goin’ Bulilit” (21.8%), and ”Kapamilya Deal or No Deal” (21.3%).
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.