ABS-CBN’s primetime lead was bolstered by family drama “Ina Kapatid Anak” that ended its eight-month run with an average national TV rating of 35.3% for June.
The “Ina Kapatid Anak” finale episode on June 14, meanwhile, garnered a whopping 42.9%. “Maalaala Mo Kaya” still remains as the number one weekend program, rising four points from the previous month to 34.8% in June.
It was followed by superhero drama “Juan Dela Cruz” (34%), the recently concluded talent reality show “Pilipinas Got Talent 4” (30.4%), and “Wansapanataym” (30%).
The Twitter-trending and much-talked about singing-reality show “The Voice of the Philippines,” meanwhile, hit an average national TV rating of 29.4% for its first six episodes featuring the unique Blind Auditions round.
Queen of Pinoy Soap Opera Judy Ann Santos’ comeback teleserye “Huwag Ka Lang Mawawala,” on the other hand, premiered strongly with an average national TV rating of 27.3% for June, while “TV Patrol” is still the undisputed newscast in the country with 27.1%.
Kantar Media’s report showed that 12 out of the top 15 regular airing programs in June were produced by ABS-CBN, which also include the top-rating daytime program “Be Careful With My Heart” (24.5%), “Rated K” (23.9%), “Goin’ Bulilit” (19.7%), and “Apoy sa Dagat” (19.5%).
Sports fanatics also tuned in to ABS-CBN’s live coverage of the NBA Finals between the Miami Heat and San Antonio Spurs that earned a national TV rating of 22.7%.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network. Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.