ABS-CBN’s primetime dominance was even bolstered by the viewership of its top programs “Ina Kapatid Anak,” which enjoyed a national TV rating of 37.2% and superhero drama “Juan Dela Cruz” with 37.9%.
“Princess and I,” meanwhile, finished on top of its game with a whopping 38.1% on its much-anticipated finale last February 1.
The fourth season of talent reality show “Pilipinas Got Talent” rose to 28.4%, while newcomer “Apoy sa Dagat” blazed on primetime with a strong 25.6%.
“Maalaala Mo Kaya” (30.4%) continued to outperform rival program “Magpakailanman,” which only managed 21.3%.
“TV Patrol” also remained as the country’s number one newscast with a national TV rating of 28.5%.
ABS-CBN secured the top 12 slots on the list of the 15 most watched programs in February namely “Princess and I” (38.1%), “Juan Dela Cruz” (37.9%), “Ina Kapatid Anak” (37.2%), “Wansapanataym” (32.2%), “Maalaala Mo Kaya” (30.4%), “TV Patrol” Weekday (28.5%, “Pilipinas Got Talent” (28.4%, “Be Careful With My Heart” (28%), “Apoy sa Dagat “(25.6%), “Rated K” (24.8%), Kapamilya Deal or No Deal” (24.3%), and “Goin’ Bulilit” (22.8%).
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It Is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.
ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by GMA, which is not a party to the case, that it has been resolved.